Today, I was listening to my radio while driving and the thought of the NFL linking to Sirius crossed my mind. I think it is great that they are helping to promote Sirius subscriptions by pushing customers towards the page, but is there something more that could be done? I think the answer is yes.
What if a customer doesn't want a subscription to satrad? I know it doesn't make sense to me either. But, what if. I am sure there are those people out there that simply do not want the service. What if we sell them on listening based on the program. What I mean by this is to sell them on a football game, a concert, or even a MMA event. There are many out-of-market games that sports fans are missing out on.
This model would work best over the internet. You could sell a customer a virtual ticket to the game or event for $1 - $2 and maybe a package deal (6 events for $5). By using the ticket, the customer gains access to listen for the duration of the event.
This allows customers to get want they want for a cheap fee. It also allows them to check out the other programming options while they are listening to Sirius. It gives them a chance to check out some music during halftime. If they like what they hear, they can get the trial version or eventually sign up for a subscription. By doing this, you can promote the company's services in a different way and make some extra cash in the process.
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