This site is dedicated to new ideas and concepts with regard to Sirius XM Satellite Radio. New technology, marketing ideas, and strategic partnerships are fair game. This site is for brainstorming and I welcome all new ideas.
DISCLOSURE: I own shares of Sirius XM Satellite Radio.


Content from Sirius (chapter 1)

Sirius needs to get serious about downloadable content. The radio has the ability to get content. They have some opportunities to sell content online and make some Sirius dough. The first such opportunity is audiobooks.

Audiobooks huh? From Wikipedia (

An audiobook (also referred to as a book on tape) is a recording that is primarily of the spoken word as opposed to music. While it is often based on a recording of commercially available printed material, this is not always the case; nor is this required to fit the definition of an audiobook, which is why "audiobook" is one word rather than two. It was not intended to be descriptive of the word "book" but is rather a recorded spoken program in its own right and not necessarily an audio version of a book.

Spoken audio was originally primarily available in school and public libraries and to a lesser extent in music shops. It was not until the 1980's that there began a concerted effort to attract book retailers. As book publishers entered the field of spoken-word publishing, the transition to book retailers carrying audiobooks became commonplace on bookshelves rather than in separate displays. To put it simply, it is the context of a regular book read and recorded onto a means of media such as CD Roms or Cassettes, which can be an advantage to the blind or illiterate.

You could provide a number of audiobooks which could be purchased online and either downloaded or pushed to the satellite radio device. It adds another dimension to the radio. Even better, Sirius XM have Oprah working for them. Oprah has a Book Of The Month. Oprah has a large following and could even help pick a line of audiobooks every month, possibly coinciding with the books she promotes on-air.

Providing audiobooks for or partnering up with an audiobook provider can be another revenue stream for a company that is redefining radio.

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