This site is dedicated to new ideas and concepts with regard to Sirius XM Satellite Radio. New technology, marketing ideas, and strategic partnerships are fair game. This site is for brainstorming and I welcome all new ideas.
DISCLOSURE: I own shares of Sirius XM Satellite Radio.


Sirius Satcasting

With all the talk of Apple getting involved with Sirius XM in some capacity, whether it is a new device or the uSirius application for the iPhone, I got to thinking about one thing Apple has that Sirius does not: The Podcast.

All things being equal, Sirius XM has exceptional content. Sometimes you miss a program that you were looking to hear. Maybe you forgot to record it. You missed that concert or game. You were listening to Howard 100 and missed Oprah. You missed a few Mad Money episodes in your archive for when you need a good laugh. You came in late and don't want to miss anything. What do you do?

Sirius should consider the Sirius XM podcast (aka. the Satcast). Downloadable subscriber-only sports, concerts, and special programming that has occurred. This is particularly valuable with respect to sports programs. A user simply cannot record and listen to all of college football on any given Saturday.

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